Top Ten Facts about the Hispanic Market

• With an estimated population of 40 million, Hispanics are the largest minority in the United States.  Hispanics also comprise the fastest-growing segment of the U.S. population with an expected growth of more than 1.7 million per year, (Source: U.S. Census Bureau).

• As of March 2004, Hispanics represent 14 percent of the total United States population. With a count of 40.4 million, the population is comprised of the following breakdown by National Origin:

  • 63 percent from Mexico

  • 10 percent from Puerto Rico

  • 5 percent from South America

  • 4 percent from other Central America

  • 3 percent from El Salvador

  • 3 percent from Dominican Republic

  • 4 percent from Cuba

  • 8 percent from other Latino Countries

• Between 1990 and 2000, Hispanics accounted for 40 percent of the country's total population growth. (U.S. Census Bureau)

• The median age for Hispanics is 25.8 years--10 years younger than the median age for the United States population as a whole. (U.S. Census Bureau)

• In 2002, the 10 states with the largest Hispanic buying power were: California, Texas, Florida, New York, Illinois, New Jersey, Arizona, Colorado, Georgia and New Mexico. (Source: Selig Center)

• The purchasing power of the U.S. Hispanic population has surged to nearly $700 billion and is projected to reach $1 trillion by 2007, nearly three times the overall national rate over the past decade.  (Source: HispanTelligence®)

• There are approximately 2 million Hispanic-owned businesses in the country, generating approximately $300 billion in annual gross receipts per year. (Sources:  Small Business Administration, HispanicTelligence®)

• Growing at five times the national rate, Latina-owned enterprises comprise the fastest-growing business segment in the country.  Latina-owned businesses currently number 553,618, employ 320,000 and generate $44.4 billion in sales nationwide. (Source:  Center for Women's Business Research, November 2004)

• Between 1987 and 1996, the number of Latina-owned businesses grew by 206 percent, compared with a national growth rate of 47 percent. (Source: Center for Women's Business Research)

• By mid-century, 25 percent or one out of every four people in the United States will be Hispanic. (Source: U.S. Census Bureau)

  
  

	Dr. Loui Olivas Assistant Vice President for Academic Affairs Associate Professor, Management Department W. P. Carey School of Business Arizona State University     Download: Minorities In a New America - A Focus on Hispanics (PDF) -- This presentation details projections of Hispanic growth and its impact on the United States.     Download: Dr. Olivas' Bio (PDF)